In February 2015 we will be launching a collaborative campaign with Yale School of Management to promote the Yale Beijing Center project. Deliverables will include a case study, press release, ‘thought leadership’ articles, a newsletter/eBlast, and a video with these highlights:

• We interviewed:
  1. the Senior Associate Dean for Development and Alumni Relations and
  2. the Senior Associate Dean for Executive MBA and Global Programs
• Content: the final video includes a mix of client testimonials, time-lapse walkthroughs, SketchUp-to-final project images and more
  1. Key messages: benefits of architect-led design & construction (note: this is an especially important message to put out in the USA where the Yale brand name will have its most powerful impact), virtual collaboration, and 3D modelling

The client had so many wonderful things to say about us that it’s been tough for MarCom to edit it down but we look forward to sharing the completed video soon. Until then, here is the raw footage (with no audio cleanup or editing).